Every individual who starts a personal training business begins with a desire to become successful. Some want large fitness financial gain while others want the freedom of working for themselves. The bottom line is success is a main goal.
The unfortunate thing is not everyone who starts out with that fitness business desire for success actually ends up successful. As a matter of fact, most people don’t become overly success. Why? Because they have not had the proper personal trainer training.
There are 3 pillars of personal training business success that must be followed by any professional trainer who really wants to make it to the top. Missing one of the 3 fitness business success pillars will short circuit your overall results.
If you are truly serious about dominating your niche in the personal trainer business market, then I strongly encourage you to incorporate not one, not two, but all three of the fitness pro success pillars presented below. Every successful professional incorporates all three. HULT PRIVATE
3 Personal Training Business Success Pillars
1. Continuing personal trainer education
Whatever you do, don’t ever think you know everything when it comes to exercise science. As the industry continues to evolve you must be at the forefront by being at the cutting edge of what is going on. Never, ever, stop learning more about anatomy, exercise physiology, kinesiology, and even nutrition.
It is wise to invest a set amount of time, and money on continuing education each week. Attend fitness business seminars, and workshops. Make sure you are getting monthly research publications from the NSCA, and/or ACSM.
Watch videos, and read the blogs of the most respected strength, and conditioning professionals in the industry. With the advent of the internet, continuing education for your personal training business is quite simple. You have the information you need at your fingertips.
Commit to never stop investing in your personal trainer education. The most successful fitness pro’s value continuing education.
2. Study personal trainer marketing, and sales
If you want a nice fitness business salary you must first understand how to attract, and sell clients. Without this skill you could be the best fitness coach in the world, and nobody will know about you.
For every hour you invest in the physical training part of the business invest a quarter of the time in information on how to sell, and market personal fitness training. Doing so will surely boost your business to the next level.
You will want to regularly attend personal trainer business seminars, invest in fitness business courses, and subscribe to online personal training business newsletters such as Personal Training Insider.
3. Continuous study of human behavior, and fitness coaching
The 3 pillars of personal training business success is to educate yourself on coaching, motivating, and influencing individuals. Isn’t that what you have to do as a professional fitness trainer? Motivate, and influence to greater health, and fitness. Therefore, you need to continuously invest in the study of human behavior if you want to make an impact in people’s lives. Remember, you are in a business where you have to inspire people into movement.
The most successful trainers all live by the 3 personal training business pillars mentioned above. If success is in your cards, you too, must continually invest in your fitness trainer education.